The Story & Woman
behind the Jewelry
Joonam in Farsi is a the feeling of your soul expressing and experiencing joy. A person, place or thing can bring about this pure emotion. We combine the beauty of nature with the loving patience of nurture to create unique pieces that are delicately timeless. The love for dry roses became the driving force behind this jewelry line and with time, it was much more than just jewelry; it became like beautiful armor. To protect you to love you forever.
When you see the beauty in these pieces you’re really seeing the beauty in yourself. JOONAM is for everybody of every background, gender, age whatever it may be if something is truly created from your heart it will resonate with all.
The Jewelry Designer
My name is Sepideh the creative behind this beautiful jewelry. I lived in Iran with my mom for the first 7 years of my life, as a young girl I remember my mother would always be drying flowers in the house; always making art. I sat on the floor and everyday I would go through her jewelry box. I never really got tired of it, seeing all the shapes the colors, I was fascinated with putting on earrings, rings and necklaces. As I grew into my young teens I was always found myself putting together my own pieces of jewelry from what I had if things broke I would put them together in a new way. Then about 2 1/2 years ago I was drying flowers and saw one of them at an angle and instantly thought of putting it on my ear. Why keep them in the house when you could wear them right? and it’s been a love story ever since, it has given me the most joy, it has given me purpose and hope that what I create could help others smile.